Maps
Skills
Product Design
User Research
Team
Anne Fernandez
Evelynn Li
The Task
Explore and analyze the Maps app and create a new feature or component that complements the app's existing features and enhances the overall user experience.
The final feature
The Historical Cultural Layer, when activated, highlights locations of historical and cultural significance, allowing users to access relevant information.
Using the Feature.
Exploring a Large Area
Using the Feature.
Exploring Within an Area
Exploring a Specific Place
Expected Impact
Longer App usage. Creating a new way to explore on Maps will encourage users to spend more time on it, increasing overall app engagement.