Designing the brand and website for the largest hackathon in the Pacific Northwest.
YEAR
2023-2024
DISCIPLINE
Brand Design, UX Design
TEAM
Nancy Huang, Misty Chung, Rishab Balakrishnan
CONTEXT
DubHacks is a tech and entrepreneurship non-profit in Seattle run by students at the University of Washington. We bring together students of all backgrounds to tackle the issues they are most passionate about through our annual flagship hackathon and our student-run startup incubator program.
DUBHACKS '23
I worked on developing the illustrations for the website and communicating with developers on the creation of the actual site. I also created designs for stickers, hacker lanyards, and social media posts.
As a team, we conceptualized the theme of the annual hackathon: Beyond Imaginable. We created the brand identity and were responsible for creating the web/mobile UI and all marketing and promotional materials.
DUBHACKS '23
I led the development of the brand identity for the annual hackathon, leading the design of the web UI, illustrations, and merchandise. I was the point person for communication between the design team and the marketing and technology team, working in collaboration with them to determine what needed to be done and pushing assets.
As a team, we worked on the style guide, marketing materials, slides, and other assets.
